LeoVegas, an online gaming company, introduced deposit limits for its UK customers. The step is a part of their larger effort to establish safer gambling activities. It will also help in creating a more straightforward affordability check system for players.
Incorporating Changes
The company is set to assign an individual deposit limit on a player’s first deposit. They plan to use third-party data from various sources to understand the players. Over time, LeoVegas intends to re-evaluate the limit with recent data.
In the past, LeoVegas had always raised awareness of their safe gambling tools. It drove its agenda through AI-powered messages on its website, but the firm has designed the deposit limit system with time. The keen analysis will help strengthen their initial safe gambling offers.
Sites Affected
LeoVegas aims to introduce affordability checks and custom deposit limits across its brands. Companies like PinkCasino, 21.co.uk, BetUK, and LeoVegas.com are expected to adopt the new safe gambling practices.
During a press release, Gustaf Hagman stated that LeoVegas is prioritizing safer gambling. The company chief executive added that they believe the initiative is helping build a relationship with clients.
Safer Gambling
This year’s deposit limit release coincided with the 2021 Safer Gambling Week. The event took place in the UK from November 1 to 7. Deborah Roil spearheaded it. She continues to oversee the event annually to raise awareness for the safer gambling campaign.